Content and Brand Strategy

Services: Training, Planning and Doing

Brands break when they outsource too much and to the wrong people. So it can make a lot of sense to right-size your internal team. But hiring a team to lead and make brand-relevant decisions costs money. So how do you get the work done, while protecting your brand's integrity? I can think of a few ways:

Training for Campaigns Creation

Get advanced content and brand strategies from your existing marketing manager and internal team, resulting in a campaign created from scratch for one of your audience segments. Your staff can then repeat and adapt the process within your company. All they need is some strong guidance.

Coaching for Brand Strategy

Get clarity and expertise in the creative process, without a bunch of wasted effort, through weekly, client-led meetings reviewing progress, prioritizing and creating action items and solutions that will bring clarity to the work and a less-exhausting growth process for marketing and brand leaders.

Leading Campaign Creation

Once we have the creative brief, our next problem is right-sizing the creative execution. So how do you fill the team with a level of skill and professionalism without paying agency rates? One way is to set up the project and bring the plan to life with the right creative director and talent to execute your campaign well, without the costly agency pitch process.

Planning the Brand Strategy

Strategy affects everything downstream. Get a simple, smart strategy without having to hire your own research and strategy team. I create the strategy, conduct the interviews, perform research and build a brief that’s ready for review by a creative director or agency.


“Chris is one of the rare intellects in the world of creative pursuits. He will challenge assumptions and help you think through any problem – then mind-map it out for you. He has the very enviable trait of being able to take complex concepts and distill them down to their essence so they are easy to digest.”

Elle Shelley EVP, Launch Forth

“[Chris] became an active community manager and always advocated for the co-creation process and community members alike, which has resulted in valuable customer intelligence and rich business insights.”

Joe Manna Social Media, Local Motors

“Chris has a talent in understanding a situation, breaking it down into manageable pieces, and applying logic and insight to solve the problem.”

Lucas Creasy Director of Programs, Local Motors


Leadership and Nerve Visual

Episode 12 // 5 Words that Will Destroy Your Leadership

“The function of a leader within any institution: to provide that regulation within his or her non-anxious, self-defined presence.” -Edwin Friedman Edwin Friedman, in his book “A Failure of Nerve: Leadership in the age of the quick fix,” lists 5 words that will sabotage your healthy organization: sensitivity, empathy, consensus, trust and togetherness. Find out […]

Why Strategy is Hard

Episode 11 // Why You Can’t Outsource Brand Strategy

“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers. Related posts: Podcast Episode 3 // 3 Ways […]

Brand Thinking Should Lead All Marketing Efforts

Episode 10 // Why Brand Thinking Must Lead All Marketing Efforts

“Marketing is no longer about the stuff you make, but about the stories you tell.” -Seth Godin Branding isn’t just logo, look and feel. It’s the heart of the business. It happens when the business knows itself well enough to keep a promise. But they don’t keep every promise the industry makes, but just the […]

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I love to see businesses connect with customers based, not just on marketing tactics, but on telling the truth skillfully. If you want help in doing that, this is where the conversation starts. So...