Services: Training, Planning and Doing
“Chris is one of the rare intellects in the world of creative pursuits. He will challenge assumptions and help you think through any problem – then mind-map it out for you. He has the very enviable trait of being able to take complex concepts and distill them down to their essence so they are easy to digest.”
“[Chris] became an active community manager and always advocated for the co-creation process and community members alike, which has resulted in valuable customer intelligence and rich business insights.”
“Chris has a talent in understanding a situation, breaking it down into manageable pieces, and applying logic and insight to solve the problem.”
“The function of a leader within any institution: to provide that regulation within his or her non-anxious, self-defined presence.” -Edwin Friedman Edwin Friedman, in his book “A Failure of Nerve: Leadership in the age of the quick fix,” lists 5 words that will sabotage your healthy organization: sensitivity, empathy, consensus, trust and togetherness. Find out […]
“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers.
“Marketing is no longer about the stuff you make, but about the stories you tell.” -Seth Godin Branding isn’t just logo, look and feel. It’s the heart of the business. It happens when the business knows itself well enough to keep a promise. But they don’t keep every promise the industry makes, but just the […]