“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers.
“Marketing is no longer about the stuff you make, but about the stories you tell.” -Seth Godin Branding isn’t just logo, look and feel. It’s the heart of the business. It happens when the business knows itself well enough to keep a promise. But they don’t keep every promise the industry makes, but just the […]
“If you want others to follow, learn to be alone with your thoughts.” -William Deresiewicz Finding yourself has a bad connotation. We think it means being unfocused. But it’s really the opposite. Especially for brands. How will we recognize tyranny? How will we avoid being another Enron? Brands must be led from the inside…always cultivate […]
Quote: “The beauty of the soul shines out when one endures one mischance after another, not because he does not feel them, but because he is a man of high and heroic temper. ” -Aristotle Adversity Gives You Gifts Leading to Independence and Self-Leadership When you build a contempt for empty promises and a […]
Quote: “…the people must either be chivalrous on its own resources, or else choose between the two remaining alternatives of brutality and softness. This indeed, part of the general problem of a classless society, which is too seldom mentioned. Will its ethos be a synthesis of what was best in all the classes, or a […]
Quote: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” –Sun Tzu, The Art […]
Quote: “Defining your audience will tell you their habits and customs. You’ll know what currency to use to communicate with them.” -David Fowler Creatives can be Your Biggest Resource Good creatives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]