Pushing toward a relevant truth is the clearest pathway to hearts and minds. If you can deliver on relevant truths consistently, you’ll find that relationships follow. But why is it so hard to find these truths? We’re gonna talk about why it’s hard, and then illustrate the process using a simple example. Insight Planning Tells […]
Integrity and truth attract great employees and customers. But why do you need tactics? Shouldn’t the tactics come naturally for people who have integrity? I used to think that. Then I realized that, with all my integrity, I had blind spots. In fact, I’m sure I still do. So how do you work it out […]
Servant-leadership is the counter-intuitive way to build profitable relationships with the people who matter most. But most people don’t know what it is. So let’s cut through the quick-fix and get to what makes it so challenging. Everyone’s a Leader These Days Everyone seems to think they’re a leader. The term has almost entirely lost […]
“ASAP is Poison” Jason Fried and David Heinemeier Hansson wrote this beautifully simple book about getting things done. They challenge ideas like “Get it done ASAP,” which conveys vague urgency and creates a culture where nothing gets done unless it’s a fire that needs to be put out “ASAP.” Their short, microchapters challenge us with […]
“The function of a leader within any institution: to provide that regulation within his or her non-anxious, self-defined presence.” -Edwin Friedman Edwin Friedman, in his book “A Failure of Nerve: Leadership in the age of the quick fix,” lists 5 words that will sabotage your healthy organization: sensitivity, empathy, consensus, trust and togetherness. Find out […]
“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers.
“Marketing is no longer about the stuff you make, but about the stories you tell.” -Seth Godin Branding isn’t just logo, look and feel. It’s the heart of the business. It happens when the business knows itself well enough to keep a promise. But they don’t keep every promise the industry makes, but just the […]