SWOT Analysis Mind Map

Find Your Communication Strengths

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Quote: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” –Sun Tzu, The Art […]

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How to Frustrate Creatives

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Quote: “Defining your audience will tell you their habits and customs. You’ll know what currency to use to communicate with them.” -David Fowler Creatives can be Your Biggest Resource Good creatives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]

Episode 4 // Podcasts: Build Your Brand with Speed

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Quote: “Most people I know are interested in on-demand stuff; Podcasts are essentially audio Netflix.” -Jordan Harbinger Why Should You Do a Podcast? Podcast as an Interview: Development through articulation. When you talk about it, you develop content and backstory to your brand. Podcast as Leadership: Go from commodity to irreplacable. Podcast as Personal Interaction. […]

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Podcast Episode 2 // A Process for Becoming an Authority in Your Domain

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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” -Dwayne “the Rock” Johnson Branding is Leadership, Directed toward a Purpose Conssistency; it’s what great brands do. They make promises based on who they are and what they can back up. This is called “integrity.” But branding is […]