“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” -Dwayne “the Rock” Johnson Branding is Leadership, Directed toward a Purpose Conssistency; it’s what great brands do. They make promises based on who they are and what they can back up. This is called “integrity.” But branding is […]
“A good name is better than riches.” Most people misunderstand branding today. And it’s costing them. Most people want a brand because they know it raises margins, that great brands keep employees and that their focus causes them to accomplish much more with what they have. Companies Invest in the Wrong Things Money: spend too […]
You can have safety or glory, but you can’t have both. At least, not in the way most people think. Safety and security, to a lot of people, means you have the means to satisfy the basics of Maslow’s hierarchy. If you have health, food, drink, shelter and things like that, you’re okay. These days, we […]
Strategy moves you forward when it cuts to the heart, showing you the most direct course of action. It takes curiosity to create and boldness to execute. And that’s why it’s so rare.
Strategists may seem like the most inflexible, and at the same time, the most flexible people you’ll meet. Here’s why: They’re inflexible with regard to recognizing what they can’t change, but also seem very flexible because they can see many ways to do things. Let me clarify. They’re Inflexible Good strategists need to know the […]
A strategist’s job doesn’t end with the planning of a war, but only begins there. Von Moltke served as a field marshall in the German Empire in the 1800’s. This quote came from his belief that successful war planners made plans for first contact with the enemy, and then for every possible situation after that. In […]
Don’t start with a sales goal, because sales goals tend to commoditize your company and products. But if you start with a strength, it gives you something to build on. Starting a company where numbers outrank vision is a very cold, dark place to work, and it commoditizes your business (read: lowers your margins on each sale, […]