Quote: “Most people I know are interested in on-demand stuff; Podcasts are essentially audio Netflix.” -Jordan Harbinger Why Should You Do a Podcast? Podcast as an Interview: Development through articulation. When you talk about it, you develop content and backstory to your brand. Podcast as Leadership: Go from commodity to irreplacable. Podcast as Personal Interaction. […]
“You don’t always need a plan, Bro. Sometimes you just need [guts]. Harden the [hell] up.” There are 3 key ways you can sabotage your brand’s leadership. And they all seem like the right thing to do. Here’s why they’re not. We want to build a great brand, but we also want everyone to like […]
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” -Dwayne “the Rock” Johnson Branding is Leadership, Directed toward a Purpose Conssistency; it’s what great brands do. They make promises based on who they are and what they can back up. This is called “integrity.” But branding is […]
“A good name is better than riches.” Most people misunderstand branding today. And it’s costing them. Most people want a brand because they know it raises margins, that great brands keep employees and that their focus causes them to accomplish much more with what they have. Companies Invest in the Wrong Things Money: spend too […]
You can have safety or glory, but you can’t have both. At least, not in the way most people think. Safety and security, to a lot of people, means you have the means to satisfy the basics of Maslow’s hierarchy. If you have health, food, drink, shelter and things like that, you’re okay. These days, we […]
Strategy moves you forward when it cuts to the heart, showing you the most direct course of action. It takes curiosity to create and boldness to execute. And that’s why it’s so rare.
Strategists may seem like the most inflexible, and at the same time, the most flexible people you’ll meet. Here’s why: They’re inflexible with regard to recognizing what they can’t change, but also seem very flexible because they can see many ways to do things. Let me clarify. They’re Inflexible Good strategists need to know the […]