Quick Branding Technique

Posted Posted in blog articles

Brand­ing is awe­some. It’s the most strate­gic part of the adver­tis­ing process. It ori­ents the com­pa­ny, so that it spends mon­ey more wise­ly and pur­pose­ful­ly. And it doesn’t have to be a long, tedious process. It can be a long, not-so-tedious process. Heck, maybe it can even be a series of process­es that are extra […]

Why does storytelling matter?

Posted Posted in blog articles

In adver­tis­ing, we talk about sto­ry­telling. Seems that most peo­ple real­ize that, yeah, we should be bet­ter sto­ry­tellers. But I work with mar­ket­ing peo­ple every day who don’t seem to get it. And they chal­lenge me on it, which shows that I don’t get it either. So let’s talk about it. Sto­ry­telling con­nects with peo­ple […]

4 Reasons Brands Shouldn’t Worry about “Hypocrisy” and other Accusations

Posted Posted in blog articles

Hypocrisy isn’t always impor­tant, and it isn’t always true. First off, if you’re try­ing to change, you’re not a hyp­ocrite. Also, if you admit you’re doing some­thing wrong, you’re also not a hyp­ocrite. You’re only a hyp­ocrite when you pre­tend you’re blame­less. So, believ­ing some­thing is wrong and doing it any­way isn’t what makes you a hyp­ocrite. […]

Discovery Raises the Competitive Bar in Your Industry

Posted Posted in blog articles

Dis­cov­ery paves the way for cre­ation. As Gar­ry Kas­parov, one of the great­est chess grand mas­ters points out, you only want to attack from a posi­tion of strength. Dis­cov­ery pro­vides the strength to aggres­sive­ly attack mis­con­cep­tions. In fact, cre­ativ­i­ty is often a bold attack on assump­tions. It’s a mas­sive­ly effec­tive re-edu­­ca­­tion. In order to jus­ti­fy […]

Education Strategy: Popup K-12 Classrooms to Promote Individuality

Posted Posted in blog articles

When strate­gists see prob­lems, they some­times see solu­tions. In wrote my the­sis on cre­ative orga­ni­za­tions, so it’s no sur­prise when I say that edu­ca­tion should be about help­ing kids be their best selves. A Sys­tems Approach Some­times Means A New Sys­tem Cre­ative kids need flex­i­ble edu­ca­tion sys­tems that fos­ter growth, choice (change) and scal­ing. Because […]

Sell by Making a Case, Not by Being Excited

Posted Posted in Uncategorized

This post applies to writ­ing as much as to life: when using excla­ma­tion to sell an idea, don’t for­get the point. Excite­ment on your behalf only does one thing: it tells your audi­ence what you’re feel­ing. What it doesn’t do is make a point. Excite­ment, by itself, is uncon­vinc­ing. And when you try to close a sale […]

How to Recognize a Strategist

Posted Posted in Uncategorized

When some­one asks you if you’re preg­nant, you either are, or you’re not. Strat­e­gy is not like that. You can be doing strat­e­gy, but your process and emo­tion­al state might be too rushed to do it very well. So, when we talk about “strat­e­gy,” we’re real­ly talk­ing about “effec­tive” strat­e­gy. And while we’re nit­pick­ing, maybe […]