You can tell an innovator by how they learn

Posted Posted in blog articles

In my the­sis research, I got real­ly curi­ous about how cre­ativ­i­ty works. See, I was study­ing the dif­fer­ence in how cre­atives think and how account peo­ple in an agency think. I ran across this real­ly inter­est­ing infor­ma­tion in psy­chol­o­gy. Appar­ent­ly, Edward Nec­ka had the same ques­tion I had. Being a psy­chol­o­gist, he pos­tu­lat­ed that cre­ativ­i­ty […]

Biggest untapped potential in advertising

Posted Posted in blog articles

To many peo­ple, audi­ence research can seem vague and expen­sive with no clear promise of results. This seems crazy to those of us in the indus­try who know how to find insights. We’ve learned to trust that there’s much infor­ma­tion below the sur­face that’s acces­si­ble and there for the tak­ing. These insights become the most […]

Quick Branding Technique

Posted Posted in blog articles

Brand­ing is awe­some. It’s the most strate­gic part of the adver­tis­ing process. It ori­ents the com­pa­ny, so that it spends mon­ey more wise­ly and pur­pose­ful­ly. And it does­n’t have to be a long, tedious process. It can be a long, not-so-tedious process. Heck, maybe it can even be a series of process­es that are extra […]

Why does storytelling matter?

Posted Posted in blog articles

In adver­tis­ing, we talk about sto­ry­telling. Seems that most peo­ple real­ize that, yeah, we should be bet­ter sto­ry­tellers. But I work with mar­ket­ing peo­ple every day who don’t seem to get it. And they chal­lenge me on it, which shows that I don’t get it either. So let’s talk about it. Sto­ry­telling con­nects with peo­ple […]