A brand strategy isn’t complete without processes, designed to execute your specific brand promise. Brand process design answers the question “How do we grow, without ruining the reason people like us?”
Often, when companies grow, they hire people from the outside to bring in “best practices.” This can be a good idea in certain situations. But many times, those processes will save you a little money, but cost you customers.
Good brand process design means allowing efficiencies to grow out of your culture, because the culture you created and people you’ve curated are the true strengths of your brand. Processes need to be defined that fit your brand, not the other way around.
If you’re feeling like you want some help with this, let’s talk about it. It all starts with a conversation.