Business should be challenging and rewarding. But without a brand strategy, you could be working way too hard on unhealthy relationships. And that’s anything but rewarding.
“Branding” is a fancy way of saying “let’s make customers like us for what we’re really good at.” It’s about attracting and serving the right customers, in the long term, and with purpose.
It takes work. It takes discovery, trial and error. But before too long, you’re attracting customers that like you for who you are. These customers don’t expect things from you that you can’t deliver, and aren’t shopping for the lowest bidder. You’re attracting customers that are so happy with you, they’re willing to give you the benefit of the doubt.
This doesn’t just mean it’s fun to come to work. It means that, on every transaction, you’re spending less and making more.
So let’s work together to map out this thing. It starts with a conversation.