Quote: “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” –Sun Tzu, The Art […]
Strategy moves you forward when it cuts to the heart, showing you the most direct course of action. It takes curiosity to create and boldness to execute. And that’s why it’s so rare.
Strategists may seem like the most inflexible, and at the same time, the most flexible people you’ll meet. Here’s why: They’re inflexible with regard to recognizing what they can’t change, but also seem very flexible because they can see many ways to do things. Let me clarify. They’re Inflexible Good strategists need to know the […]
A strategist’s job doesn’t end with the planning of a war, but only begins there. Von Moltke served as a field marshall in the German Empire in the 1800’s. This quote came from his belief that successful war planners made plans for first contact with the enemy, and then for every possible situation after that. In […]
Don’t start with a sales goal, because sales goals tend to commoditize your company and products. But if you start with a strength, it gives you something to build on. Starting a company where numbers outrank vision is a very cold, dark place to work, and it commoditizes your business (read: lowers your margins on each sale, […]
I remember taking students up to do some insight planning with an agency friend of mine for a nonprofit that serves people with AIDS. The agency actually had a little party the night before we traveled. The agency president met the students and, with brightness in his eyes, shared some massive enthusiasm with the students: […]
You might think that patience is a fault in a leader in industries where the first mover begins earning money soonest. But without it, you are literally unable to see what’s going on around you. The best soccer teams know when it makes the most sense to move the ball back, farther away from where […]