Chivalry is art, not nature

Episode 7 // Chivalrous Branding

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Quote: “…the peo­ple must either be chival­rous on its own resources, or else choose between the two remain­ing alter­na­tives of bru­tal­i­ty and soft­ness. This indeed, part of the gen­er­al prob­lem of a class­less soci­ety, which is too sel­dom men­tioned. Will its ethos be a syn­the­sis of what was best in all the class­es, or a […]

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How to Frustrate Creatives

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Quote: “Defin­ing your audi­ence will tell you their habits and cus­toms. You’ll know what cur­ren­cy to use to com­mu­ni­cate with them.” -David Fowler Cre­atives can be Your Biggest Resource Good cre­atives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]

Episode 4 // Podcasts: Build Your Brand with Speed

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Quote: “Most peo­ple I know are inter­est­ed in on-demand stuff; Pod­casts are essen­tial­ly audio Net­flix.” -Jor­dan Har­bin­ger Why Should You Do a Pod­cast? Pod­cast as an Inter­view: Devel­op­ment through artic­u­la­tion. When you talk about it, you devel­op con­tent and back­sto­ry to your brand. Pod­cast as Lead­er­ship: Go from com­mod­i­ty to irre­placa­ble. Pod­cast as Per­son­al Inter­ac­tion. […]

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Podcast Episode 2 // A Process for Becoming an Authority in Your Domain

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Suc­cess isn’t always about great­ness. It’s about con­sis­ten­cy. Con­sis­tent hard work leads to suc­cess. Great­ness will come.” -Dwayne “the Rock” John­son Brand­ing is Lead­er­ship, Direct­ed toward a Pur­pose Con­ssis­ten­cy; it’s what great brands do. They make promis­es based on who they are and what they can back up. This is called “integri­ty.” But brand­ing is […]