Episode 4 // Podcasts: Build Your Brand with Speed

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Quote: “Most people I know are interested in on-demand stuff; Podcasts are essentially audio Netflix.” -Jordan Harbinger Why Should You Do a Podcast? Podcast as an Interview: Development through articulation. When you talk about it, you develop content and backstory to your brand. Podcast as Leadership: Go from commodity to irreplacable. Podcast as Personal Interaction. […]

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Podcast Episode 2 // A Process for Becoming an Authority in Your Domain

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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” -Dwayne “the Rock” Johnson Branding is Leadership, Directed toward a Purpose Conssistency; it’s what great brands do. They make promises based on who they are and what they can back up. This is called “integrity.” But branding is […]