Episode 1 // Everyone’s Doing Branding Wrong

Posted Posted in podcast

A good name is bet­ter than rich­es.” Most peo­ple mis­un­der­stand brand­ing today. And it’s cost­ing them. Most peo­ple want a brand because they know it rais­es mar­gins, that great brands keep employ­ees and that their focus caus­es them to accom­plish much more with what they have. Com­pa­nies Invest in the Wrong Things Mon­ey: spend too […]