Sell by Making a Case, Not by Being Excited

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This post applies to writ­ing as much as to life: when using excla­ma­tion to sell an idea, don’t for­get the point. Excite­ment on your behalf only does one thing: it tells your audi­ence what you’re feel­ing. What it does­n’t do is make a point. Excite­ment, by itself, is uncon­vinc­ing. And when you try to close a sale […]

How to Recognize a Strategist

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When some­one asks you if you’re preg­nant, you either are, or you’re not. Strat­e­gy is not like that. You can be doing strat­e­gy, but your process and emo­tion­al state might be too rushed to do it very well. So, when we talk about “strat­e­gy,” we’re real­ly talk­ing about “effec­tive” strat­e­gy. And while we’re nit­pick­ing, maybe […]