blog articles

Discovery Raises the Competitive Bar in Your Industry

So how does a SWOT help creativity?
So how does a SWOT help cre­ativ­i­ty?

Dis­cov­ery paves the way for cre­ation. As Gar­ry Kas­parov, one of the great­est chess grand mas­ters points out, you only want to attack from a posi­tion of strength.

Dis­cov­ery pro­vides the strength to aggres­sive­ly attack mis­con­cep­tions.

In fact, cre­ativ­i­ty is often a bold attack on assump­tions. It’s a mas­sive­ly effec­tive re-edu­ca­tion. In order to jus­ti­fy this in the minds of your clients–and the only way you know it’s real­ly the right thing to do, and not just a self-indul­gent whim–is to prove it.

And you prove it by build­ing a case for cre­ativ­i­ty through bor­ing, tedious, hard-hit­ting strat­e­gy research. Because your clients might be scared. And in order to con­vince them, you have to first con­vince your­self.

And strat­e­gy is the best case for cre­ativ­i­ty. It jus­ti­fies your bold, rel­e­vant truth.

To do strat­e­gy rais­es your inten­si­ty. It focus­es you. It gives you ener­gy and imag­i­na­tion. And as soon as you start doing it, you’re rais­ing the bar in your indus­try, pos­si­bly to a lev­el your com­pe­ti­tion can’t or won’t reach.