podcast

Episode 10 // Why Brand Thinking Must Lead All Marketing Efforts

Brand Thinking Should Lead All Marketing Efforts

Mar­ket­ing is no longer about the stuff you make, but about the sto­ries you tell.” -Seth Godin

Brand­ing isn’t just logo, look and feel. It’s the heart of the busi­ness. It hap­pens when the busi­ness knows itself well enough to keep a promise. But they don’t keep every promise the indus­try makes, but just the promise they make to the mar­ket. But in order to do that, you need brand lead­er­ship that priv­i­leges doing things the way of the brand, and not the way of quick rewards.

The ide­al brand leader is a sys­tems thinker, who under­stands the brand and its effect on peo­ple and knows how, where and when to use data, with­out get­ting in the weeds.

This per­son puts the brand first, build­ing val­ue, and then seeks effi­cien­cies in the com­mu­ni­ca­tion process, ensur­ing you’re tak­ing lead­er­ship over how the mar­ket thinks about your brand.

I’m inter­est­ed in your thoughts and ques­tions. Please com­ment below.