podcast

Episode 11 // Why You Can’t Outsource Brand Strategy

Why Strategy is Hard

Brand lead­er­ship, and its asso­ci­at­ed deci­sions, must hap­pen with­in the brand.”

Brands can’t out­source brand strat­e­gy deci­sions, but they can get help from hands-on con­sul­tants who can teach them through the process and help them under­stand how to ques­tion and under­stand the research and, ulti­mate­ly, their cus­tomers.