“If you want others to follow, learn to be alone with your thoughts.” -William Deresiewicz
Finding yourself has a bad connotation. We think it means being unfocused. But it’s really the opposite. Especially for brands. How will we recognize tyranny? How will we avoid being another Enron?
Brands must be led from the inside…always cultivate their own ideas. Otherwise, they’re only either reacting to, or agreeing with, the ideas of the day.
In this episode, I read Deresiewicz’s 2009 address to West Point’s plebe class, where he gives us a key discipline in understanding how to think and lead in a world of information overload, tired best practices and bureaucracy.