No gimmicks, and no techniques. The only way to build character is to go through it. It’s easy to talk about how bad racism is and how horrible Enron was, and we should. But character is only formed when it costs you something…when you put process behind your words.
So say the right thing. But don’t stop there. Do it.
Don’t Just Think about Listening. Do It.
Listening helps you deliver relevant truths in your marketing that make promises that you can keep for the long term. In other words, short-term gains with less cost and more long-term momentum. But a failure to turn intention into discipline will get you nowhere.
So how do you gain insights and a firm hold on why customers really like you?
- Build your own 1-week plan for gathering insights, based on the one in this article. Write it on one page.
- Use it for a week and record results. No excuses; if you run into a snag, push past it to get the results you need.
- Talk about what went well and what didn’t.
- Post it in the Facebook.
- Winner joins the podcast and talks about it.
Tell us your plan and progress on Slack.