This recession had companies tightening up and trying to make short-term adjustments in order to just make it through. Unfortunately, that approach doesn’t get you long-term success. Heck, it doesn’t even get you short-term peace. That’s because opportunism is being used to replace strategy.
Here’s what I mean: being opportunistic is good when there are a bunch of opportunities, like when the market is good. It’s also good when a good strategy has come to fruition and has arranged for opportunities. Then you have to take advantage.
But when things are tough and opportunities are rare, you need strategy to uncover opportunities and set you up. It takes a little more time, but a good, focused strategy makes it easier to both find opportunities and take advantage of them.
So, whether you’re looking for a job or you’re a company looking for opportunity, it might be best to slow down and think about where your real strengths are and make a plan to help the market to make the best use of them. Give it some time and go through a SWOT analysis a few times.
Making a plan gives you the promise of long-term success and short-term peace. And you might be surprised by the confidence it gives you in the mean time. And who couldn’t use a little confident swagger these days?
Because, in the end, what does it matter where you are tomorrow if you’re where you want to be in 3 to 6 months?