Where Does Productivity Meet Liberal Arts in a Professional School?

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I teach adver­tis­ing at the Uni­ver­si­ty of Ore­gon. We’re in the Jour­nal­ism School, which is a pro­fes­sion­al school. I help pre­pare stu­dents to be pro­duc­tive in adver­tis­ing, which some call the “Idea Indus­try.” The Dichoto­my in Adver­tis­ing A pro­fes­sion­al school teach­es stu­dents how to address spe­cif­ic prob­lems relat­ed to an indus­try. So busi­ness stu­dents learn […]

3 Big Reasons Apprenticeships Should Make a Comeback in Advertising

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Cul­ture acti­vates tal­ent. And there’s plen­ty of infor­ma­tion about cul­ture and lead­er­ship in this blog. But cul­ture is only one part of the equa­tion. Tal­ent is the oth­er. So how would an indus­try get bet­ter at acquir­ing the best tal­ent? Well, it could use a mod­i­fi­ca­tion on the appren­tice­ship mod­el. Main­tain­ing an appren­tice­ship pro­gram will […]

Ambiguity tolerance and creativity

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In the cre­ativ­i­ty lit­er­a­ture, a high ambi­gu­i­ty tol­er­ance is asso­ci­at­ed with cre­ativ­i­ty. So if you’re cre­ative, you’re sup­posed to move on a vague prob­lem with­out feel­ing too con­fused. But appar­ent­ly I haven’t fig­ured out how this works yet. In my expe­ri­ence, even cre­ative peo­ple who can deal with vague­ness still need to under­stand the prob­lem they’re […]

Success as a creative genius

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Being a cre­ative genius can mean a lot of things. You could be able to make things out of thin air, or you could be an amaz­ing prob­lem solver. Even good inter­view­ers can look like cre­ative genius­es just using lis­ten­ing skills. But not every­one is a cre­ative genius, and that’s a good thing. Because cre­ative […]