Branding step 1: give up control

Posted Posted in blog articles

Or at least, acknowl­edge the areas you can’t con­trol. Brand­ing reminds me a lot of Stephen Cov­ey — the 7 Habits of High­ly Effec­tive Peo­ple guy. He talks a lot about know­ing what you can con­trol and sep­a­rat­ing that from what you can’t. Real­ly good advice. So one of the first steps in brand­ing is […]

Rapid brand prototyping | Step 3: catalog efforts

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When we under­stand why our activ­i­ties are effec­tive, we can focus our activ­i­ties to get bet­ter results. Here’s what I mean. Some orga­ni­za­tions brand before they open. But most evolve while they’re oper­at­ing, doing both brand strat­e­gy (top-down think­ing) and study­ing their oper­a­tions (bot­­tom-up eval­u­a­tion) con­cur­rent­ly. And being able to eval­u­ate our cur­rent oper­a­tions clos­es […]