Why Strategy is Hard

Episode 11 // Why You Can’t Outsource Brand Strategy

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Brand lead­er­ship, and its asso­ci­at­ed deci­sions, must hap­pen with­in the brand.” Brands can’t out­source brand strat­e­gy deci­sions, but they can get help from hands-on con­sul­tants who can teach them through the process and help them under­stand how to ques­tion and under­stand the research and, ulti­mate­ly, their cus­tomers.

Brand Thinking Should Lead All Marketing Efforts

Episode 10 // Why Brand Thinking Must Lead All Marketing Efforts

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Mar­ket­ing is no longer about the stuff you make, but about the sto­ries you tell.” -Seth Godin Brand­ing isn’t just logo, look and feel. It’s the heart of the busi­ness. It hap­pens when the busi­ness knows itself well enough to keep a promise. But they don’t keep every promise the indus­try makes, but just the […]

Solitude & Leadership

Episode 9 // Solitude and Leadership

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If you want oth­ers to fol­low, learn to be alone with your thoughts.” -William Dere­siewicz Find­ing your­self has a bad con­no­ta­tion. We think it means being unfo­cused. But it’s real­ly the oppo­site. Espe­cial­ly for brands. How will we rec­og­nize tyran­ny? How will we avoid being anoth­er Enron? Brands must be led from the inside…always cul­ti­vate […]

Adversity Mind Map

Episode 7 // The Gift of Adversity

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Quote: “The beau­ty of the soul shines out when one endures one mis­chance after anoth­er, not because he does not feel them, but because he is a man of high and hero­ic tem­per. ” -Aris­to­tle   Adver­si­ty Gives You Gifts Lead­ing to Inde­pen­dence and Self-Lead­er­ship When you build a con­tempt for emp­ty promis­es and a […]

Podcast Visual

How to Frustrate Creatives

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Quote: “Defin­ing your audi­ence will tell you their habits and cus­toms. You’ll know what cur­ren­cy to use to com­mu­ni­cate with them.” -David Fowler Cre­atives can be Your Biggest Resource Good cre­atives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]