4 Reasons Brands Shouldn’t Worry about “Hypocrisy” and other Accusations

Posted Posted in blog articles

Hypocrisy isn’t always impor­tant, and it isn’t always true. First off, if you’re try­ing to change, you’re not a hyp­ocrite. Also, if you admit you’re doing some­thing wrong, you’re also not a hyp­ocrite. You’re only a hyp­ocrite when you pre­tend you’re blame­less. So, believ­ing some­thing is wrong and doing it any­way isn’t what makes you a hyp­ocrite. […]