Unite creatives, stakeholders and organizations around things that matter

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Scott Bed­bury, of Star­bucks and Nike fame, said “Prof­itabil­i­ty should be a busi­ness imper­a­tive, an oper­a­tional phi­los­o­phy, or a mea­sure of suc­cess; but as a core brand val­ue, I believe it is fool’s gold.” Hav­ing read the book that sur­rounds this quote, I believe his point is that val­ues have to res­onate with humans. Because […]