Biggest untapped potential in advertising

Posted Posted in blog articles

To many peo­ple, audi­ence research can seem vague and expen­sive with no clear promise of results. This seems crazy to those of us in the indus­try who know how to find insights. We’ve learned to trust that there’s much infor­ma­tion below the sur­face that’s acces­si­ble and there for the tak­ing. These insights become the most […]

Why does storytelling matter?

Posted Posted in blog articles

In adver­tis­ing, we talk about sto­ry­telling. Seems that most peo­ple real­ize that, yeah, we should be bet­ter sto­ry­tellers. But I work with mar­ket­ing peo­ple every day who don’t seem to get it. And they chal­lenge me on it, which shows that I don’t get it either. So let’s talk about it. Sto­ry­telling con­nects with peo­ple […]

4 Reasons Brands Shouldn’t Worry about “Hypocrisy” and other Accusations

Posted Posted in blog articles

Hypocrisy isn’t always impor­tant, and it isn’t always true. First off, if you’re try­ing to change, you’re not a hyp­ocrite. Also, if you admit you’re doing some­thing wrong, you’re also not a hyp­ocrite. You’re only a hyp­ocrite when you pre­tend you’re blame­less. So, believ­ing some­thing is wrong and doing it any­way isn’t what makes you a hyp­ocrite. […]