How to organize your list of services

Posted Posted in blog articles

I was talk­ing with a friend in a non­prof­it who shared with me that he has an over­whelm­ing menu of activ­i­ties his orga­ni­za­tion coor­di­nates. And since his orga­ni­za­tion is pri­mar­i­ly coor­di­na­tion and com­mu­ni­ca­tion, it’s essen­tial that he be able to orga­nize these offer­ings to a man­age­able lev­el. This is why I’m going to sug­gest that […]

Storytelling

Posted Posted in blog articles

In adver­tis­ing, sto­ry­telling cre­ates ten­sion for the con­sumer. It’s about the val­ue we offer them. Ever won­der why movie adver­tise­ments aren’t about how long George Lucas has been in busi­ness or about Stephen Spielberg’s “unpar­al­leled” resume or “unprece­dent­ed” suc­cess? Instead, they’re about the movie. Because the sto­ry is what peo­ple care about. Talk­ing about your­self […]