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How to Frustrate Creatives

Posted Posted in podcast

Quote: “Defin­ing your audi­ence will tell you their habits and cus­toms. You’ll know what cur­ren­cy to use to com­mu­ni­cate with them.” ‑David Fowler Cre­atives can be Your Biggest Resource Good cre­atives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]

Why your copywriter failed you

Posted Posted in blog articles

As a copy­writer (a per­son who writes head­lines and stuff, not a per­son who applies for copy­right pro­tec­tion), I find it works best when I have good lead­er­ship. Words have to be so spe­cif­ic to be mean­ing­ful and inter­est­ing (since words are testable; design…not as much). This means that when there’s not a good brief […]