Podcast Visual

How to Frustrate Creatives

Posted on Posted in podcast

Quote: “Defining your audience will tell you their habits and customs. You’ll know what currency to use to communicate with them.” -David Fowler Creatives can be Your Biggest Resource Good creatives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]

Why your copywriter failed you

Posted on Posted in blog articles

As a copywriter (a person who writes headlines and stuff, not a person who applies for copyright protection), I find it works best when I have good leadership. Words have to be so specific to be meaningful and interesting (since words are testable; design…not as much). This means that when there’s not a good brief […]