Where Does Productivity Meet Liberal Arts in a Professional School?

Posted Posted in blog articles

I teach adver­tis­ing at the Uni­ver­si­ty of Ore­gon. We’re in the Jour­nal­ism School, which is a pro­fes­sion­al school. I help pre­pare stu­dents to be pro­duc­tive in adver­tis­ing, which some call the “Idea Indus­try.” The Dichoto­my in Adver­tis­ing A pro­fes­sion­al school teach­es stu­dents how to address spe­cif­ic prob­lems relat­ed to an indus­try. So busi­ness stu­dents learn […]

3 Steps to a Solid, 60-Second Pitch

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Peo­ple don’t need to know a lot of details to buy, but they need to know three basic things: What is it? Who’s it for? Why does it mat­ter? 0:00 — 0:10 “What is it?” should take 10 sec­onds. Tell your audi­ence what it is and that one fea­ture that makes it special/different. 0:10 — […]

Positive creative: how to shine light on counterfeit creativity

Posted Posted in blog articles, linkedin

My col­lege expe­ri­ence, in one way, was a lit­tle dis­ap­point­ing. There was a lot of talk about “crit­i­cal think­ing,” but what they real­ly seemed to teach is “how to be neg­a­tive about some­thing you already don’t like.” They chose polit­i­cal fig­ures they did­n’t like, and beat on them. But it was­n’t crit­i­cal think­ing. At worst, […]