If everything’s strategy, then nothing is strategy

Posted Posted in blog articles

Last year, I was hav­ing prob­lems explain­ing the dif­fer­ence between strat­e­gy and tac­tics in an adver­tis­ing class. In truth, the def­i­n­i­tion is a lit­tle unclear. It takes expe­ri­ence to see the dif­fer­ence. But here’s how I break it down. If all some­one does is exe­cute strat­e­gy, they’re not a strate­gist. If they’re copy­ing some­one else’s […]