3 Steps to a Solid, 60-Second Pitch

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Peo­ple don’t need to know a lot of details to buy, but they need to know three basic things: What is it? Who’s it for? Why does it mat­ter? 0:00 — 0:10 “What is it?” should take 10 sec­onds. Tell your audi­ence what it is and that one fea­ture that makes it special/different. 0:10 — […]

Raise your innovation IQ by being literal about the problem

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What if I told you that you could gain x-ray vision by devel­op­ing crit­i­cal think­ing skills? The fact is, I’ve seen more busi­ness prob­lems solved through inno­v­a­tive solu­tions brought about by crit­i­cal think­ing than by any oth­er method. And of those crit­i­cal think­ing skills, sim­ply being lit­er­al is the most pow­er­ful. Here’s why: Ambi­gu­i­ty ruins inno­v­a­tive busi­ness­es […]

3 steps to implementing change

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When you’re work­ing on inno­va­tion grants for the mil­i­tary, they often come in a 3-step process. And these 3 steps can help us learn how to test and change work­flows in our own busi­ness­es. Proof of Con­cept: This is where you make a log­i­cal case for why the inno­va­tion is use­ful and prac­ti­cal. This is […]

What kind of CEO are you: Cost cutting or opportunity creating?

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After hear­ing a com­plaint that “most CEOs are accoun­tants,” I real­ized that accoun­tants are cost-con­­tain­ers. They can be very cre­ative in this area. But it’s hard to cre­ate a com­pa­ny that’s going to take advan­tage of oppor­tu­ni­ties when your cul­ture is built on cut­ting costs. So when the econ­o­my does some­thing weird, or your indus­try […]