Solitude & Leadership

Episode 9 // Solitude and Leadership

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“If you want others to follow, learn to be alone with your thoughts.” -William Deresiewicz Finding yourself has a bad connotation. We think it means being unfocused. But it’s really the opposite. Especially for brands. How will we recognize tyranny? How will we avoid being another Enron? Brands must be led from the inside…always cultivate […]

Chivalry is art, not nature

Episode 7 // Chivalrous Branding

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Quote: “…the people must either be chivalrous on its own resources, or else choose between the two remaining alternatives of brutality and softness. This indeed, part of the general problem of a classless society, which is too seldom mentioned. Will its ethos be a synthesis of what was best in all the classes, or a […]

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How to Frustrate Creatives

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Quote: “Defining your audience will tell you their habits and customs. You’ll know what currency to use to communicate with them.” -David Fowler Creatives can be Your Biggest Resource Good creatives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]

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Podcast Episode 2 // A Process for Becoming an Authority in Your Domain

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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” -Dwayne “the Rock” Johnson Branding is Leadership, Directed toward a Purpose Conssistency; it’s what great brands do. They make promises based on who they are and what they can back up. This is called “integrity.” But branding is […]

Why Tasks are Bad for Leaders and Problem Solvers

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Leaders are problem solvers, among other things. But lots of leaders end up completing tasks and putting out fires rather than actually solving problems. How It Looks Businesses need leaders who can show them what the future looks like…people who can see problems and understand why they’re problems and exactly what they’re made of, down to the […]