Brand Thinking Should Lead All Marketing Efforts

Episode 10 // Why Brand Thinking Must Lead All Marketing Efforts

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Mar­ket­ing is no longer about the stuff you make, but about the sto­ries you tell.” ‑Seth Godin Brand­ing isn’t just logo, look and feel. It’s the heart of the busi­ness. It hap­pens when the busi­ness knows itself well enough to keep a promise. But they don’t keep every promise the indus­try makes, but just the […]

Solitude & Leadership

Episode 9 // Solitude and Leadership

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If you want oth­ers to fol­low, learn to be alone with your thoughts.” ‑William Dere­siewicz Find­ing your­self has a bad con­no­ta­tion. We think it means being unfo­cused. But it’s real­ly the oppo­site. Espe­cial­ly for brands. How will we rec­og­nize tyran­ny? How will we avoid being anoth­er Enron? Brands must be led from the inside…always cul­ti­vate […]

Chivalry is art, not nature

Episode 7 // Chivalrous Branding

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Quote: “…the peo­ple must either be chival­rous on its own resources, or else choose between the two remain­ing alter­na­tives of bru­tal­i­ty and soft­ness. This indeed, part of the gen­er­al prob­lem of a class­less soci­ety, which is too sel­dom men­tioned. Will its ethos be a syn­the­sis of what was best in all the class­es, or a […]

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How to Frustrate Creatives

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Quote: “Defin­ing your audi­ence will tell you their habits and cus­toms. You’ll know what cur­ren­cy to use to com­mu­ni­cate with them.” ‑David Fowler Cre­atives can be Your Biggest Resource Good cre­atives are like a car. They can take you where you’re going. But you have to know how to chart the course. And this is […]