Word & Deed Visuals_Love Quote

Management v. Love

Posted Posted in blog articles

Ser­­vant-lead­­ers win hearts, because they choose to respect oth­ers and their needs. That means find­ing out what those needs are. I hope you’re find­ing those skills in this issue. If you are, I hope you let them strength­en your heart in love for those you’re serv­ing. Dis­cuss in Slack.

3 steps to implementing change

Posted Posted in blog articles

When you’re work­ing on inno­va­tion grants for the mil­i­tary, they often come in a 3‑step process. And these 3 steps can help us learn how to test and change work­flows in our own busi­ness­es. Proof of Con­cept: This is where you make a log­i­cal case for why the inno­va­tion is use­ful and prac­ti­cal. This is […]

Why your advertising is managed differently than operations

Posted Posted in blog articles

Oper­a­tions is about effi­cien­cy. Adver­tis­ing is about cre­ativ­i­ty along a vec­tor of val­ue. Here’s what I mean. In oper­a­tions, “best prac­tices” are okay. There’s no val­ue in doing things in a more inter­est­ing way, unless is deliv­ers more effi­cien­cy. The func­tion of man­u­fac­tur­ing a wid­get does not improve sim­ply because it’s a dif­fer­ent way of […]

What happens when a marketing manager doesn’t understand strategy

Posted Posted in blog articles

I apol­o­gize in advance for the war anal­o­gy, but war tends to puri­fy strat­e­gy. After all, when busi­ness­es fail to do strat­e­gy, the CEO fires the scape­goat and often hires anoth­er scape­goat. In war, peo­ple die. What it looks like when your mar­ket­ing man­ag­er does­n’t under­stand strat­e­gy (isn’t effec­tive­ly map­ping the bat­tle­field): She makes the […]