Rapid Brand Prototyping”

Posted Posted in blog articles

I have very smart, high­ly expe­ri­enced friends who tell me that brand­ing requires the com­pa­ny to focus dur­ing a 3-day retreat in the moun­tains where there’s no cell ser­vice. He says this is required to bring out the best in a brand. And I total­ly agree. But what about young brands, who don’t have the […]

Academics v. the Real World

Posted Posted in blog articles

I get a lit­tle frus­trate when peo­ple call me an aca­d­e­m­ic and label them­selves “real world.” It’s as if my master’s degree, com­plete with the bil­lions of dol­lars in adver­tis­ing I exam­ined, and the master’s the­sis I wrote to study the cre­ative process, made me less use­ful in the real world. Now I’m the last […]