Why Strategy is Hard

Episode 11 // Why You Can’t Outsource Brand Strategy

Posted Posted in podcast

Brand lead­er­ship, and its asso­ci­at­ed deci­sions, must hap­pen with­in the brand.” Brands can’t out­source brand strat­e­gy deci­sions, but they can get help from hands-on con­sul­tants who can teach them through the process and help them under­stand how to ques­tion and under­stand the research and, ulti­mate­ly, their cus­tomers.

How professional fighters teach businesses to apply strategy to devastating effect

Posted Posted in blog articles

Pro­fes­sion­al fight­ers and their train­ers are excel­lent strate­gists. In fact, there are three strat­e­­gy-ori­en­t­ed attrib­ut­es they have in com­mon with busi­ness that allow them to ampli­fy their raw fight­ing skills in the ring: curios­i­ty, the­o­ry and real-time, tac­ti­cal adjust­ment. Curios­i­ty [cre­at­ing a coor­di­nat­ed and insight­ful sit­u­a­tion map]: They watch tape of the fight­er they’re about […]

Dissecting strategy education: art + science

Posted Posted in blog articles

Strat­e­gy has two parts: art and sci­ence. There’s sci­ence in the research to gain the infor­ma­tion and an art in devel­op­ing hunch­es that lead you to the right insights. There’s art in con­nect­ing the dots to cre­ate a mean­ing­ful “big pic­ture;” and there’s sci­ence in test­ing those con­nec­tions log­i­cal­ly. Arthur F. Lykke, Jr. for­mu­lat­ed a […]