How professional fighters teach businesses to apply strategy to devastating effect

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Professional fighters and their trainers are excellent strategists. In fact, there are three strategy-oriented attributes they have in common with business that allow them to amplify their raw fighting skills in the ring: curiosity, theory and real-time, tactical adjustment. Curiosity [creating a coordinated and insightful situation map]: They watch tape of the fighter they’re about […]

Dissecting strategy education: art + science

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Strategy has two parts: art and science. There’s science in the research to gain the information and an art in developing hunches that lead you to the right insights. There’s art in connecting the dots to create a meaningful “big picture;” and there’s science in testing those connections logically. Arthur F. Lykke, Jr. formulated a […]

Research is a small part of planning

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When you’re an advertising instructor — or an instructor of anything, for that matter — you’re always hearing new ways of misunderstanding basic principles. And I usually find that those misconceptions serve to help me understand the concept better than I did before. For instance, I had a student complain that we spent too much […]

Presenting convincingly + 10 tips

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The purpose of a presentation is to change the way someone thinks or feels. And it’s usually to inspire some action. So the first step in presenting is to figure out what your goal is for your audience. Once you know that, here are some things that will help you be effective: The research As […]