Unite creatives, stakeholders and organizations around things that matter

Posted Posted in blog articles

Scott Bed­bury, of Star­bucks and Nike fame, said “Prof­itabil­i­ty should be a busi­ness imper­a­tive, an oper­a­tional phi­los­o­phy, or a mea­sure of suc­cess; but as a core brand val­ue, I believe it is fool’s gold.” Hav­ing read the book that sur­rounds this quote, I believe his point is that val­ues have to res­onate with humans. Because […]

If everything’s strategy, then nothing is strategy

Posted Posted in blog articles

Last year, I was hav­ing prob­lems explain­ing the dif­fer­ence between strat­e­gy and tac­tics in an adver­tis­ing class. In truth, the def­i­n­i­tion is a lit­tle unclear. It takes expe­ri­ence to see the dif­fer­ence. But here’s how I break it down. If all some­one does is exe­cute strat­e­gy, they’re not a strate­gist. If they’re copy­ing some­one else’s […]

Myth of leadership: leaders have to be in the trenches

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Although a leader needs to have the respect of his/her co-labor­ers, lead­ers who are con­stant­ly han­dling day-to-day work find it very hard to be strate­gic. Unfor­tu­nate­ly, this caus­es lead­ers to lose their long-term vision — the very vision that sus­tains an orga­ni­za­tion over the long term. And when the leader los­es vision, the troops start […]