“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers.
Quote: “Most people I know are interested in on-demand stuff; Podcasts are essentially audio Netflix.” -Jordan Harbinger Why Should You Do a Podcast? Podcast as an Interview: Development through articulation. When you talk about it, you develop content and backstory to your brand. Podcast as Leadership: Go from commodity to irreplacable. Podcast as Personal Interaction. […]
“You don’t always need a plan, Bro. Sometimes you just need [guts]. Harden the [hell] up.” There are 3 key ways you can sabotage your brand’s leadership. And they all seem like the right thing to do. Here’s why they’re not. We want to build a great brand, but we also want everyone to like […]
Think of organizational goal setting as asking the market for a raise. Some of us are happy with a cost-of-living raise. Others imagine what things would be like if all your wildest dreams come true. But we’re too-often stuck in the mode of trying to marginally improve things. Another 5% increase in profits and we’ll […]
If you’re like me, you love the idea of projecting into the future to find out what you need to do today. This involves business planning. But but that business plan needs the solid foundation it gets from a brand plan. Here’s what the brand plan does: It unites your partners and employees. Nothing makes […]
This recession had companies tightening up and trying to make short-term adjustments in order to just make it through. Unfortunately, that approach doesn’t get you long-term success. Heck, it doesn’t even get you short-term peace. That’s because opportunism is being used to replace strategy. Here’s what I mean: being opportunistic is good when there are […]
One of the repeating problems in business is the inability to do what we know we need to do; we stop before we’ve finished the work. Book authors have the same problem. It’s called “writing the book before it’s written.” When you have a great book idea, it’s best not to talk about it, because […]