Scaling is impossible without delegation. On the other hand, delegating to smart, capable people can be intimidating and make you feel out of control. But if you can ignore the details while focusing on the goal of every business function, you can effectively delegate. As an added bonus, you’ll be able to learn from them, […]
“Brand leadership, and its associated decisions, must happen within the brand.” Brands can’t outsource brand strategy decisions, but they can get help from hands-on consultants who can teach them through the process and help them understand how to question and understand the research and, ultimately, their customers.
Quote: “Most people I know are interested in on-demand stuff; Podcasts are essentially audio Netflix.” -Jordan Harbinger Why Should You Do a Podcast? Podcast as an Interview: Development through articulation. When you talk about it, you develop content and backstory to your brand. Podcast as Leadership: Go from commodity to irreplacable. Podcast as Personal Interaction. […]
“You don’t always need a plan, Bro. Sometimes you just need [guts]. Harden the [hell] up.” There are 3 key ways you can sabotage your brand’s leadership. And they all seem like the right thing to do. Here’s why they’re not. We want to build a great brand, but we also want everyone to like […]
Think of organizational goal setting as asking the market for a raise. Some of us are happy with a cost-of-living raise. Others imagine what things would be like if all your wildest dreams come true. But we’re too-often stuck in the mode of trying to marginally improve things. Another 5% increase in profits and we’ll […]