17072_tac Delegation Mind Map

Leadership and Delegation: When Navy SEALs Lose Momentum

Posted Posted in blog articles, Word & Deed

Scal­ing is impos­si­ble with­out del­e­ga­tion. On the oth­er hand, del­e­gat­ing to smart, capa­ble peo­ple can be intim­i­dat­ing and make you feel out of con­trol. But if you can ignore the details while focus­ing on the goal of every busi­ness func­tion, you can effec­tive­ly del­e­gate. As an added bonus, you’ll be able to learn from them, […]

Why Strategy is Hard

Episode 11 // Why You Can’t Outsource Brand Strategy

Posted Posted in podcast

Brand lead­er­ship, and its asso­ci­at­ed deci­sions, must hap­pen with­in the brand.” Brands can’t out­source brand strat­e­gy deci­sions, but they can get help from hands-on con­sul­tants who can teach them through the process and help them under­stand how to ques­tion and under­stand the research and, ulti­mate­ly, their cus­tomers.

Episode 4 // Podcasts: Build Your Brand with Speed

Posted Posted in podcast

Quote: “Most peo­ple I know are inter­est­ed in on-demand stuff; Pod­casts are essen­tial­ly audio Net­flix.” -Jor­dan Har­bin­ger Why Should You Do a Pod­cast? Pod­cast as an Inter­view: Devel­op­ment through artic­u­la­tion. When you talk about it, you devel­op con­tent and back­sto­ry to your brand. Pod­cast as Lead­er­ship: Go from com­mod­i­ty to irre­placa­ble. Pod­cast as Per­son­al Inter­ac­tion. […]

Strategy’s long-run success and short-run peace

Posted Posted in blog articles

This reces­sion had com­pa­nies tight­en­ing up and try­ing to make short-term adjust­ments in order to just make it through. Unfor­tu­nate­ly, that approach doesn’t get you long-term suc­cess. Heck, it doesn’t even get you short-term peace. That’s because oppor­tunism is being used to replace strat­e­gy. Here’s what I mean: being oppor­tunis­tic is good when there are […]