Theory v. experience in advertising

Posted Posted in blog articles

I was talk­ing with a real­ly expe­ri­enced guy the oth­er day who was talk­ing down “the­o­ry.” This made me won­der what he meant by that word. He seemed to think it’s for aca­d­e­mics who don’t actu­al­ly do any­thing or have expe­ri­ence in the real world. Okay, okay. I under­stand that results mat­ter. But this is […]

My failure as a strategist

Posted Posted in blog articles

I was frus­trat­ed. The tech com­pa­ny that I helped found was focused too much on the day-to-day, with­out a clear long-term goal. And this was most­ly my fault. A strate­gist real­izes that it doesn’t mat­ter where you are tomor­row, as long as you’re where you want to be in a year. This out­look (this free­dom) […]