blog articles

The leadership chain: belief, inspiration and expression

The first com­po­nent in lead­er­ship is belief. This is infor­ma­tion that makes you think that what you do mat­ters. It’s a ratio­nal case for the effec­tive­ness of doing what you do. Belief turns to inspi­ra­tion, which is that emo­tion­al, awe­some feel­ing you get when you think that your plan just might work. Expres­sion is shar­ing it with oth­ers, and it’s the hard part.

Express­ing your vision to oth­ers means you have to put it into words. In the idea indus­try, we often call this the “cre­ative brief.” It’s a doc­u­ment that answers a few fun­da­men­tal ques­tions that help cre­atives dis­ci­pline their cre­ativ­i­ty.  After all, if you don’t learn to lead peo­ple who are real­ly cre­ative, they’ll find inspi­ra­tion from a tuto­r­i­al they just watched or a design they saw some­where.

Unfo­cused direc­tion caus­es cre­atives to think broad­ly, and this deliv­ers ran­dom results.

Focused inspi­ra­tion, on the oth­er hand, helps them to delve deeply in a spe­cif­ic direc­tion, find­ing new ways to express the big idea. And if you can do this well, your cre­atives will be an extreme­ly pow­er­ful engine who will change hearts and minds in a con­vinc­ing fash­ion.