I write a lot of posts about strategy, but there are so few strategists out there. And very few of the ones that attach “strategist” to their title actually do much strategy (they often follow workflows that don’t require much of a strategic insight or curiosity).
If you want to improve your odds of finding a creative strategist, look at the University of Oregon’s School of Journalism and Communication. That’s right: the J-School.
The University of Oregon’s advertising program, under some very capable leadership, is teaching students to think with a penetratingly curious mind. They’re strategic thinkers who are asked to understand how to solve business problems with communication.
The best of these students are smart, humble, perpetual learners and see things with fresh eyes. They don’t know everything, but their point of view can help you push your brand forward with momentum. And you’ll dismiss their insights at your own peril.
How do I know this? Not only am I a grad, but I’m lucky enough to be a part of the adjunct teaching faculty.